Inside the Conversion Rate Optimisation Service Most Stores Start With

If you're evaluating a single conversion rate optimisation service to start with, it should be the audit. Here's exactly what's included, step by step, so there are no surprises before you commit.

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What's Included

1. Executive Summary

For C-level and decision-makers: key findings, business impact, and a prioritised roadmap.

2. Solutions List & Mockups

8–18 fixes your team can implement without running a single test, paired with visual mockups for dev handoff.

3. 30/60/90-Day Roadmap

A phased plan sequencing quick wins, structural fixes, and test candidates.

4. CRO Deep-Dive Report

Full funnel data, traffic segments, and shopper behaviour, with evidence behind every finding.

5. UX Audit Report

Page-by-page evaluation of copy, layout, trust signals, and checkout flow.

6. A/B Test Hypothesis Backlog

5–10 prioritised test ideas in a structured format, ready to run.

What We Need From You to Start

GA4 access, a heatmap tool login if you have one, and a 60-minute brief session. If tracking or heatmap tools aren't set up yet, the audit still goes ahead – the gaps get flagged and built into your implementation plan as priority fixes.

Case Study: A Premium Guitar Brand

This Shopify store's audit found that only 1 in 10 shoppers who started checkout actually completed it, well below the 40–55% industry benchmark, alongside 19 UX issues across seven key pages including missing navigation and weak product comparison tools.

FAQs

How long does the audit take?

Typically 3–6 weeks depending on store complexity, with a confirmed timeline agreed upfront.

What happens after the audit is delivered?

You can implement using your own team, or continue with the CRO Retainer for ongoing testing and optimisation.

Ready to Start?

Read the wider context of how this service fits into the London CRO agency landscape before booking a call.

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