Picking the wrong optimisation partner costs more than money – it costs months of momentum. Here's the checklist we'd use ourselves if we were hiring a CRO agency, followed by how BSS Commerce stacks up against it.
Talk to Our TeamA good agency asks what conversion means for your business before proposing anything.
eCommerce, and ideally your platform specifically, not generic marketing experience.
Research and analysis before testing, not aesthetic changes based on opinion.
Regular reporting, plain-language explanations, and involvement in key decisions.
Heatmaps, session recordings, and A/B testing platforms used to generate insight, not just checkboxes.
Evidence of results in your industry or with a comparable business model.
Clear packages that scale with company size and budget.
CRO compounds over months, not a single sprint – the right partner plans for that.
As a Shopify Premier Partner and Adobe/Magento Bronze Solution Partner with 14+ years in eCommerce, BSS Commerce is built around platform-specific execution rather than generic marketing playbooks, backed by ISO 27001 certification for data handling.
No. Compare what's included against the value delivered – a cheaper audit that misses root causes costs more in wasted development time.
Vague promises, no defined process, and a focus on aesthetic changes rather than data-driven findings.
We're also covered in the wider roundup of CRO agencies serving London and the UK if you want more names to compare against this checklist.
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