What to Check Before Hiring a Conversion Rate Optimisation Company

Anyone can call themselves a CRO company. Credentials are one of the few objective signals you can verify before committing budget. Here's what BSS Commerce brings to the table, and why each credential actually matters.

Work With BSS Commerce

Credentials That Are Worth Something

Shopify Premier Partner

Recognition from Shopify itself, reflecting sustained delivery quality across Shopify projects.

Adobe/Magento Bronze Solution Partner

Formal partner status with Adobe Commerce, plus recognition as a Top Contributor and Maintainer in the Magento open-source community.

ISO 27001 certification

An internationally recognised standard for information security management – relevant given CRO work involves access to analytics and customer behaviour data.

14+ years, 580+ projects

A track record long enough to have hit most of the edge cases a newer company hasn't encountered yet.

Why Certifications Aren't Just Marketing Badges

A Shopify or Magento partnership means a company has been vetted against a platform's own delivery standards, not just its own marketing claims. ISO 27001 matters specifically for CRO because the work involves GA4 access, heatmap tools, and customer behaviour data – all of which need proper handling.

"We are very thankful for the outstanding service you have delivered. Communication and the level of professionalism are exceptional, and we look forward to establishing a long-term business relationship."Business Owner, Brass & Woodwind Retailer (AU)

FAQs

Does a bigger company always mean better CRO work?

Not necessarily – but verifiable credentials and a track record reduce the risk of hiring a company that's untested at scale.

Why does ISO 27001 matter for a CRO company specifically?

CRO engagements require access to analytics, heatmaps, and sometimes customer data. ISO 27001 certification means that access is governed by an audited security process.

Compare Us Against the Rest of the Market

See how these credentials stack up against other options in our CRO agency London comparison.

Work With BSS Commerce