A CRO Service London Stores Can Stay With Past the First Report

An audit tells you what's broken. The harder part is fixing it systematically without losing momentum. Here's how our CRO service continues past the initial diagnosis.

Convert More Leads Into Sales

The Phased Retainer Model

0

Implementation & Setup (Weeks 1–8)

Fix tracking gaps, set up A/B testing tools, deploy quick wins from the audit, and finalise the hypothesis backlog.

1

Validation (Months 1–2)

The first real tests go live, targeting the biggest friction points identified in the audit.

2

Velocity (Months 3–6)

Test cadence increases, winning variants get deployed, and results start stacking.

3

Optimisation (Months 7–12)

Segment-level tests and dedicated mobile optimisation run alongside active experiments.

What Lands in Your Inbox Every Month

Monthly performance report

A clear snapshot of your funnel and key metrics – what improved, and what it means for the month ahead.

Decision log

A clear verdict for every test – win, lose, or inconclusive – with next steps recorded.

Updated test backlog

Your prioritised list of upcoming tests, refreshed monthly based on the latest findings.

Monthly review call

A 60-minute live session to walk through results and align on priorities.

Case Study: A UK Equestrian Retailer

For this Magento 2 retailer, checkout stages weren't being tracked properly – leaving the team blind to where funnel drop-offs were actually happening. Fixing tracking in Phase 0 came before any test could reliably run, which is exactly why it's a required starting point rather than an optional extra.

FAQs

What's the minimum commitment?

Phase 0 runs 4–8 weeks, followed by a minimum of 3 months in Phase 1 to build the foundation and run the first tests.

How involved does my team need to be?

Not heavily – your main touchpoint is the monthly 60-minute review call, plus occasional business context like campaigns or seasonal shifts.

See Where This Fits in the Wider Picture

Read more on how this service compares across the London CRO agency market.

Talk to Our CRO Expert