CRO isn't one service – it's a set of them, and the right starting point depends on where your store is today. Here's how BSS Commerce structures its conversion rate optimisation services for London-based and UK-wide eCommerce brands.
Find the Right Starting PointA one-off, 3–6 week diagnostic covering funnel data, UX, and a prioritised roadmap. The right starting point if you don't yet know where conversions are leaking.
Ongoing monthly testing that picks up where the audit ends – tracking fixes, live A/B tests, and a rolling backlog. Built for stores ready to optimise systematically.
A focused review of usability and design friction, useful when the concern is specifically the shopping experience rather than the full funnel.
Most stores that haven't run a structured CRO process before should start with the audit – it produces the evidence that makes every later decision easier, including whether a retainer is worth it.
Start with the CRO Audit to get a data-backed diagnosis and 30/60/90-day roadmap.
Move into the CRO Retainer to turn the roadmap into live, monitored experiments.
Layer in multivariate testing and personalisation once test cadence and results are established.
High organic traffic, low revenue – a familiar pattern. A full-layer CRO audit for this Shopify store uncovered why shoppers were leaving: heavy mobile traffic converting worse than desktop, and a checkout completion rate well below industry benchmarks once shoppers did start paying.
We recommend against it. The retainer is built to execute against an audit's findings; without one, testing has no prioritised foundation.
Yes. BSS Commerce is a Shopify Premier Partner and Adobe/Magento Bronze Solution Partner.
Read our broader overview of the conversion rate optimisation landscape in London for more context, or just tell us where your store is today.
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