"Conversion rate optimisation" gets used loosely. Some agencies mean a single round of A/B tests; others mean a full research-to-execution process. Here's what that process looks like when it's done properly, and what BSS Commerce delivers on every engagement.
Understanding what "conversion" means for your specific business before any data gets pulled.
Funnel analytics, heatmaps, and session recordings to see exactly where and why shoppers leave.
A page-by-page review of copy, layout, trust signals, and checkout flow, cross-referenced against the data.
A one-off freelancer typically hands over a slide deck. A full agency hands over an action kit.
The big picture for decision-makers, backed by a full breakdown of funnel data and shopper behaviour for the team doing the work.
8–18 conversion fixes your developers can implement without running a single test first, each paired with a mockup.
A structured, prioritised list so your team always knows what to test next and how to measure it.
A live 60–90 minute session where the whole team gets to ask questions before work starts.
A Shopify store selling premium guitars across the UK and internationally had strong organic traffic but a revenue figure that didn't match it. The audit found that more than 96% of product viewers left without adding to cart, mobile sessions made up the majority of traffic yet converted worse than desktop, and only 1 in 10 shoppers who started checkout actually completed it – well under the 40–55% industry benchmark.
An agency brings a structured, repeatable process, a full deliverable set, and the ability to hand off implementation-ready fixes rather than just recommendations.
Both. Every audit includes a UX evaluation alongside the data analysis, so fixes address root causes, not just symptoms.
The audit itself typically runs 3–6 weeks; ongoing optimisation through our retainer continues in monthly phases after that.
For a broader look at how different conversion rate optimisation providers in London position themselves, see our full comparison.
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