Some conversion work is pure A/B testing. Ours starts with UX: how information is presented, how clear your value proposition is, and how much friction sits between a shopper and checkout.
Check My Store's UXEvery step of the path from cart to confirmation is evaluated for friction, distraction, and abandonment risk.
Layout, loading behaviour, and functionality tested on real mobile screens, not just scaled-down desktop views.
Headlines, product descriptions, and missing trust elements – reviews, warranty info, secure payment icons – are flagged page by page.
Site search and category structure are tested to make sure shoppers who know what they want can actually find it.
A Magento 2 store for a horse riding equipment retailer had a broken one-click checkout on both the cart and product pages – meaning ready-to-buy shoppers simply couldn't complete a purchase. Site search was also sending a meaningful share of visitors to zero-result pages instead of the products they were searching for. Both were pure UX issues invisible in top-level funnel metrics until we looked at page-by-page behaviour.
It's part of the same process – the UX Audit Report is one of the seven deliverables included in every BSS Commerce CRO audit.
Findings come with visual mockups your design and dev team can implement directly, not just a list of problems.
UX is one layer of a bigger process – see how it fits alongside data analysis in our full CRO agency London overview.
Check My Store UX